Vision Car.
We developed a fully customizable digital car model for a major automotive supplier, designed as a versatile platform for VR/AR presentations. This unbranded model allows the client to showcase new technologies and products without risking brand confusion, offering a neutral yet sophisticated representation that can be adapted for different automotive brands. By owning all rights to this digital vehicle, the client gains the flexibility to present their innovations seamlessly across various contexts.
This model serves as a vital tool across different departments, enhancing the impact across R&D and marketing efforts, ensuring that both technical teams and sales can align on a consistent, professional presentation experience. This solution eliminates the need to use existing real car models, providing a consistent and professional presentation experience.
Making Of.
The creation of the digital car model began with an in-depth research phase, demonstrating our expertise in both interior and exterior automotive design while analyzing current market trends and future technological requirements.
This was followed by the development of detailed physical sketches, laying the foundation for the vehicle's design. Through an iterative process, we refined the model using advanced design software, ensuring precision and adaptability.
The final stages involved VR and AR simulations, allowing us to test and optimize the model’s functionality in a virtual environment before final delivery, ensuring a high level of realism and versatility for the client's needs.
Team.
Concept:
Hakan Oztürk
Design:
Hakan Oztürk
Animation:
Hakan Oztürk