Immersive Booth.
For the Gamescom 2023 booth, we developed two immersive design concepts aimed at capturing the attention of both dedicated Genshin Impact fans and new players.
Moving away from the traditional booth setup with separate zones for gaming and photos, our goal was to create a fully immersive experience that seamlessly blends physical and virtual elements.
The booth design was crafted to offer visitors an engaging journey into the world of Genshin Impact, where the boundary between reality and the game's fantasy realm becomes blurred. With attention to detail and a focus on interactive and visual elements, the booth invites attendees to explore and interact with the game's universe in a dynamic and captivating way.
"This concept highlights our creative prowess in crafting innovative, immersive experiences using VR and AR technologies. It underscores our commitment to pushing the boundaries of design."
Daniel Büning | founder of nFrontier
Concept:
One.
The first Concept Skybound transforms the iconic Genshin Impact loading screen into an immersive, physical experience. Visitors are transported into the game’s ethereal world, where they can feel as if they are floating above the clouds.
The booth features dynamic lighting that transitions from day to night, creating a sense of infinite space and encouraging multiple visits. With interactive LED floors, mirrored ceilings, and a visually captivating design, this concept provides a familiar yet awe-inspiring environment for both longtime fans and newcomers.
Plan and Sections.
The plan and sections for Concept One detail the layout of the immersive booth, emphasizing the integration of LED panels, interactive flooring, and a mirrored ceiling to create a seamless environment that replicates the Genshin Impact loading screen.
It features dedicated walkways where visitors traverse elevated pathways. Beneath these pathways, screens display moving clouds, creating the immersive sensation of floating above the sky.
The design carefully considers visitor flow and sight lines, ensuring an engaging experience that captures the ethereal, floating atmosphere of the game.
Concept:
Two.
The second concept, Elemental brings the core elements of Genshin Impact to life through an abstract and artistic booth design. The space is clean and minimalist, focusing on seven illuminated elemental objects, each representing a key force in the game.
Visitors engage with these elements in a tangible way, with the option to add a virtual layer that visualizes the blending and interactions of the elements, much like in the gameplay. This concept offers a deeply immersive experience, where the elements are the stars, drawing players into the mystical world of Genshin Impact.
Plan and Sections.
The plan and sections for Concept Two focus on a clean, minimalist layout where seven illuminated element podiums are the central feature.
The elemental columns are arranged in a radial formation, allowing visitors to view and interact with them from all sides. This layout enhances the immersive experience, making the elements accessible and visually engaging from every angle.
The design highlights the strategic placement of gaming stations and large-scale screens, ensuring that the elemental themes are visually dominant and accessible, while also facilitating a smooth flow of visitors through the booth.
Team.
Concept & Design:
Ivo Pek, Denitsa Koleva, Noar Jedrashi
Partners:
Jung von Matt Nerd